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CXMaster aims to help leaders understand the importance of customer experience and provide them with the tools and resources they need to improve CX in their organizations. The website offers a range of resources, including articles, guides, templates, and tools, to help businesses understand and measure CX, as well as improve customer satisfaction and loyalty.

The website was started as a passion project and a way to relieve the day-to-day stress from working with irate customers and constant outages. However, while writing helped reduce stress levels, the actual underlying problems weren’t going away. Companies were still failing to understand how important customers were and continued to pay lip-service this essential metric.

This is where I came into the picture. Through careful keyword research, and a more targeted blogging plan, I was able to propel the website forward, making it a byword in the customer experience space.

We had a passion for customer service and customer experience and had coined the phrase “cx” before it became a buzzword. However, we didn’t know how to share our passion with the world, until Hutch showed us the way.

He created a high performing website that integrated all of the necessary SEO elements we were missing. With Hutch’s help, we’ve built into a site that receives thousands of pageviews.